Free Formula Exchange Is Helping Moms Across the Country Feed Their Babies

Free Formula Exchange Is Helping Moms Across the Country Feed Their Babies

May 19, 2022

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Formula Shortage
Free Formula Exchange Is Helping Moms Across the Country Feed Their Babies 3

Parents across the country are scrambling to find ways to keep their babies fed, thanks to a nationwide formula shortage. However, one mom is coming to the rescue with the launch of Free Formula Exchange.

With parents clearly in a panic as the country struggles with an unprecedented formula shortage, some are stepping up to lend a helping hand. Across social media platforms, people in local communities are posting store locations that still have formula on the shelves, and others are offering to share their formula and breastmilk supplies with those in need. Now websites like Free Formula Exchange are popping up to help parents connect to exchange formulas.

How Free Formula Exchange Works

The website launched by Massachusetts mom Keiko Zoll is a simple tool to help connect those in need with those who have formula. Families in need can log on and list a request for the specific type of formula they need. Those who have a surplus can list what they have available. Then the donors and requestors can view each other’s profiles and set up an exchange when they find the right match.

Zoll explained to CBS Money Watch that she was inspired to start the site after seeing the reports of parents struggling to find formula.

“It reminded me of me when I was that mother nine years ago, and I was the mom of a preemie who needed a specialty formula,” she told CBS MoneyWatch. “It was really hard to find and really stressful, and that was during a time of plenty.” Adding, “I couldn’t fathom being that preemie mom now, trying to find specialty formula when no one can find formula.”

Since launching on May 13, the site has already received 3,000 requests and 300 donations. For more information and to sign up, check out the Free Formula Exchange website.

Free Formula Exchange
Free Formula Exchange Is Helping Moms Across the Country Feed Their Babies 4

More Ways to Find Help

Breastmilk banks are another place to turn to in need. Consult with your pediatrician if you’re facing a shortage of formula and see if they can offer assistance. They may be able to provide sample containers or suggest an alternative formula that may be easier to find. Posting in local community Facebook groups is another method many parents are turning to.

If you have formula to share, are in need, or even happen to spot some extra on a store shelf, reach out to parents in your community on our Local Anchor Facebook groups.

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