Welcome to Local Anchor
Your Community Hub in the South Bay of LA
Local Anchor is a community platform dedicated to the South Bay of Los Angeles. We provide locals and visitors with a one-stop shop for discovering local events, activities, destinations, and dining options. Our mission includes promoting local businesses and fostering a culture of giving back to the community.
Discover more about Local Anchor by exploring our story and browsing through our press coverage.
Supporting Small Business Growth
Our goal is to support the growth of small businesses while offering valuable resources to families. Local businesses can benefit from our variety of programs and services aimed at building brand awareness, advertising locally, and encouraging community involvement.
What We Offer
- Curated Content & Local Guides: Our online platform features carefully selected content and guides designed specifically for families in the South Bay.
- Community Events & Philanthropic Projects: We organize events that provide businesses and community members with opportunities to make a difference and connect face-to-face.
- Digital & Influencer Advertising: Leverage our network of local influencers to promote your brand and engage directly with your target audience through authentic, impactful campaigns.
- Website Exposure: Gain visibility on our high-traffic website through banner ads, sponsored content, and strategic placements.
- Business Directory: Our directory includes a variety of industries, from restaurants and retail stores to healthcare providers and home services. Submit your listing here.
- Advertorials: Benefit from in-depth articles that seamlessly integrate your brand into our trusted content, providing valuable information to our readers while highlighting your products or services.
- Email Marketing Opportunities: Reach our engaged subscriber base with targeted email campaigns, newsletters, and promotional offers, boasting an impressive open rate of 52%.
Advertise with Local Anchor
Reach Your Target Audience Effectively
Local Anchor offers unparalleled access to a highly engaged, localized audience of South Bay parents. Our platforms provide an average monthly social media reach of 100K, 80K website page views, and a robust email list of 10K subscribers with an impressive 52% open rate. With a social media following of 40K, we ensure that your business gets real, local exposure.
Why Advertise with Us?
- Hyperlocal Marketing: Promote repeat business and increase brand recognition within your target audience.
- Targeted Exposure: Reach Los Angeles-based parents who are key decision-makers in household purchases, impacting an economy worth up to $2.1 trillion annually.
- Significant Market: Los Angeles has over 10 million residents, many of whom are moms making critical purchasing decisions.
Our Audience
- Social Media Presence: Approximately 40,000 followers across Facebook, Instagram, Twitter, YouTube, Threads, and Pinterest.
- Local Engagement: Multiple Facebook groups with over 17,000 local members.
- Website Traffic: 40,000 – 60,000 webpage views per month.
- Email List: Active email list with a 45%-55% open rate.
- Demographics: 95% Female, ages 25 – 44, living in the South Bay (Los Angeles).
Audience Interests
According to Google Analytics, our users have a strong affinity for:
- Family-Focused Lifestyles & Hobbies
- Value Shopping
- Cooking Enthusiasts & 30 Minute Chefs
- News & Entertainment Junkies
- Book Lovers
- Home Decor Enthusiasts
Local Anchor Demographics
- Median Household Income (2011-2015): $105,145 – $174,500 (Manhattan Beach, Hermosa Beach, Redondo Beach, & Palos Verdes).
- Median Value of Owner-Occupied Housing Units (2011-2015): $736,100 – $1,531,200 (Manhattan Beach, Hermosa Beach, Redondo Beach, & Palos Verdes).
WHY INFLUENCE MARKETING WORKS
“Not only do women rule social media, but they are also influential, discerning and willing to buy based on influencer recommendations. Bloglovin, a media platform that connects consumers with their favorite influencers, surveyed more than 20,000 women to get a better understanding of what makes influencer posts most successful. While more than 60 percent indicated that the influencer content needed to be genuine or they wouldn’t engage, more than one-half have of the women surveyed by Bloglovin also said they had bought a product or service due to an influencer post.”
Rates and Services
Take the Next Step
Advertise with Local Anchor to get real, local exposure for your business! Contact us to learn more about how we can help you connect with the South Bay community and grow your business/brand.
Ready to work with us, let’s chat! Email us for details: info@localanchor.com