Welcome to Local Anchor
Advertise with Local Anchor
Discover South Bay – A Local Anchor Magazine is the South Bay’s trusted community publication, reaching up to 75,000 locals through combined print and digital distribution. Our magazine blends high quality storytelling with targeted advertising that families keep, share, and return to throughout the season.
The magazine is only the beginning. Local Anchor is a complete community platform that includes seasonal guides, online resources, social media, newsletters, and in person events. Every piece is designed to connect families with the businesses and organizations that matter most. When you partner with us, your brand shows up at the very moment families are seeking trusted recommendations, whether they are planning a night out, exploring local services, or looking for new experiences.
Local Anchor provides meaningful opportunities for small businesses to grow their visibility and for established brands to strengthen their community connections. Our mission is to help you reach the South Bay audience in ways that feel authentic, impactful, and lasting.
Discover more about Local Anchor by exploring our story and browsing through our press coverage.
Supporting Small Business Growth
Our goal is to support the growth of small businesses while offering valuable resources to families. Local businesses can benefit from our variety of programs and services aimed at building brand awareness, advertising locally, and encouraging community involvement.
What We Offer
- Discover South Bay – A Local Anchor Magazine Seasonal print and digital issues featuring local events, business spotlights, dining guides, volunteer opportunities, and family fun.
- Curated Content and Local Guides Online resources and roundups designed to make life easier for busy families while showcasing trusted local businesses.
- Community Events and Philanthropic Projects In person activations such as Family Fun Days and give back initiatives that bring families and businesses together in meaningful ways.
- Digital and Social Media Advertising Targeted campaigns through Instagram, Facebook, YouTube, newsletters, and influencer collaborations that extend your reach and build trust.
- Website Exposure Strategic sponsored content, banner ads, and placement opportunities on a high traffic site.
- Business Directory A resource where locals can find trusted restaurants, retailers, service providers, and more.
- Advertorials Editorial style features that highlight your business within trusted content, providing information and inspiration to our audience while showcasing your brand.
- Email Marketing Direct access to nearly 11,000 subscribers with strong engagement and open rates averaging between 45 and 55 percent.
Contact Us
Why Advertise with Local Anchor
Reach Your Target Audience Effectively
- Hyperlocal Marketing Your brand appears in front of families who are making daily decisions about where to shop, dine, and spend their time.
- Targeted Reach Our audience is made up of parents and decision makers who influence household spending across the South Bay.
- Trusted Community Voice Local Anchor has built a reputation as a reliable and authentic guide for families, making our recommendations valuable and actionable.
Our Audience
- More than 40,000 followers across Instagram, Facebook, YouTube, and other platforms
- Over 20,000 active Facebook group members
- 3.4 million website impressions each year
- 11,000 email subscribers with an average open rate of 50 percent
- Readership of up to 75,000 through our print and digital magazine
Demographics
- Predominantly women between the ages of 25 and 54
- Median household income of approximately 177,500 dollars
- Median home value of 2.5 million dollars in key South Bay cities including Manhattan Beach, Hermosa Beach, Redondo Beach, Torrance and Palos Verdes
Audience Interests
Family focused lifestyles, local dining, home design, shopping, cooking, entertainment, and community news.
WHY INFLUENCE MARKETING WORKS
“Not only do women rule social media, but they are also influential, discerning and willing to buy based on influencer recommendations. Bloglovin, a media platform that connects consumers with their favorite influencers, surveyed more than 20,000 women to get a better understanding of what makes influencer posts most successful. While more than 60 percent indicated that the influencer content needed to be genuine or they wouldn’t engage, more than one-half have of the women surveyed by Bloglovin also said they had bought a product or service due to an influencer post.”
Rates and Services
Take the Next Step
Partner with Local Anchor to connect with families across the South Bay in ways that are meaningful, authentic, and lasting. Whether through our magazine, digital channels, or live events, we provide opportunities for your brand to grow visibility and deepen community connections.
Ready to work with us, let’s chat! Contact us here.