Get ready for an exciting morning of collaboration as we present ” Social Media Trends For Local Businesses,” brought to you through a powerful partnership between Local Anchor, South Bay Credit Union (SBCU), and Unità Club – Coworking Space. This event promises to be a dynamic exploration of social media trends for local businesses, featuring a captivating panel discussion, an interactive Q&A session, and ample networking opportunities.
8:30 AM Coffee & Networking
Begin your day with a steaming cup of coffee and delectable danishes thoughtfully sourced from local small businesses. Seize the chance to network and connect with fellow attendees, forging valuable connections within our vibrant community.
9:00 AM Panel Discussion and Q & A
Immerse yourself in a thought-provoking panel discussion as our experts share their insights, strategies, and real-world success stories related to social media trends for local businesses. Participate actively in the Q&A session with the panel, where you can pose your burning questions and glean invaluable insights to elevate your local business in the digital era.
10:00 AM – 10:30 AM Event Conclusion
The event concludes with more opportunities for networking, allowing you to connect with local entrepreneurs, exchange ideas, and expand your network.
Joining us on this Panel Discussion:
Whitney Cicero – Founder, Whink Creative
Whitney Cicero brilliantly dispels the myths of Influencer Marketing and provides absolute clarity about what makes and breaks sponsorship deals. With over 12 million dollars in sponsorship deals generated, and over 55M views on social media she brings her 25+ years of experience as an executive at Disney and Coca-Cola to help Brands and Influencers come together for impactful partnerships.
She has won numerous awards for her digital campaigns and has been a guest on the Today Show. She has been featured on Huffington Post, Yahoo News, Fox News, and The Real Daytime.
Whit’s playful and humorous speaking style instantly engages attendees, whether they are in the same room or on a screen somewhere across the globe. If you need a speaker that can inspire and educate your audience, look no further!
Tonya McKenzie – Founder of Sand & Shores; Founder Reputation Specialist Comms & Leadership Consultant Los Angeles County Commissioner
As the founder of Sand & Shores, Tonya McKenzie brings more than 20 years of experience in media relations, marketing, and client relations. Her non-profit experience includes being an Associate Executive Director, raising over a million dollars to open a new YMCA in Northern California and serving as a Los Angeles County Commissioner. Tonya McKenzie has build and lead marketing departments for various companies. Tonya published Real Estate Agent Magazine in 2016 and hosts 2 successful podcasts. She is a member of Zeta Phi Beta Sorority, Inc. and chartered a graduate chapter in Northern California. You can find Mrs. McKenzie highlighted in the book, “AMAZING MOMS: Parents of the 21st Century”
Tonya McKenzie is a child advocate and staunch supporter of children’s’ rights. She is the author of “A Child’s Memories of Cartoons & Murder”, a memoir discussing her own (adverse childhood experiences) A.C.E.s. She served as a Youth Commissioner for Contra Costa County Supervisor Federal Glover. She is a graduate of California State University, Northridge with a Bachelor of Arts in Sociology. Currently, Tonya serves as the Past President of the North Redondo Beach Business Association, is the first African American woman elected to the Board of Directors of the Redondo Beach Chamber of Commerce, holds a seat on the Redondo Beach Police Department Community Engagement Board, and The City of Redondo Beach GPAC. She serves as the Vice President of Black Public Relations Society – Los Angeles and on the Board of Directors for Better Youth. Tonya was named as the Redondo Beach Woman of the Year in 2021 and continues to proudly serve her community, Los Angeles County, and the Culture.
Nicole Charky-Chami – Writer/Producer, Director of Communications at Safe Place for Youth
Nicole brings more than a decade of experience in media and communications. Her career started as an overnight breaking news reporter for City New Service, Southern California’s newswire. She later joined The Los Angeles Times as an overnight deputy editor — writing, editing and producing content with local, national and international reporters and editors. She also served as Maria Shriver’s social media and video producer, creating content for Shriver’s platforms, including her digital video series “Architects of Change” and her podcast “Meaningful Conversations.” During the pandemic, she closely covered neighborhoods for Patch in Westside Los Angeles, focusing on underserved populations, community health, education and environment. Most recently, she worked as Director of Communications at Flintridge Sacred Heart, an all-girls private, Catholic high school in Los Angeles.
Her writing and videos have been featured on Snapchat Discover channel Brother, ATTN:, Glamour, AOL, Men’s Health and Patch. Her reporting has been recognized by the Online News Association, the Los Angeles Press Club and the Society of Professional Journalists. She earned her degree in Journalism from Loyola University Chicago, minoring in Political Science. Nicole taught Introduction to Social Media at Loyola Marymount University and Reporting & Writing courses at UCLA Extension.
Huge thank you to our partners!
South Bay Credit Union is for all who live, work, or worship in the South Bay. For small businesses, banking with South Bay Credit Union offers a range of advantages. These include online banking, bill payment services, debit and credit business cards, and low fees. You can enjoy all these benefits while receiving the same level of care and attention as a personal account. Read more about our partnership here.
Experience the Unità Club – Coworking Space where all-inclusive amenities await you at any of the 3 South Bay locations. When you join one, you gain access to them all! The workspaces include photo studios, podcast studios, and AR/VR studios. Immerse yourself in the creative atmosphere with galleries, art exhibits, and even parties. Discover the perfect space for your endeavors and beyond!
Limited seats are available, so secure your spot now to be part of this extraordinary event!