10 Reasons to Book Your Next Beach Day with Beach Now

Experience the Ultimate Beach Day with Beach Now

Planning a beach day in Los Angeles should be as relaxing as the experience itself, and with Beach Now, it finally is. Founded in 2015, Beach Now was the first to bring the luxury Beach Concierge concept to Southern California. This year, 2025, marks an exciting new chapter as the company celebrates its 10th anniversary under new, all-women ownership and a fresh vision for 2026.

This is a paid partnership with Beach Now, but our enthusiasm is 100% genuine. This blog post was written by Beach Now, and we’re excited to share it with our community!

Recently acquired by CEO Lizz Khabazashvili and her daughter, Masho, Beach Now is embracing a new look and expanded offerings while staying true to its mission of creating effortless, luxury beach experiences.  Drawing on her role as founder of the trailblazing Concierge Tbilisi, the first and only lifestyle concierge company in Georgia and her leadership at Beach Now, Lizz brings a global perspective and extensive experience in business and hospitality. , while Masho, armed with a degree in hospitality and hands-on experience in luxury guest services and event operations, infuses youthful energy and modern acumen. Together, they are honoring the company’s Beach Now-grass roots beginning, while shaping a bold new future for their brand.

From an intimate “Tandem for Two” setup to a milestone celebration in a personalized “Oasis” setup, this mother-daughter duo is carrying forth the traditional concierge hospitality concepts and adding their elevated expertise as they grow and evolve Beach Now.

Here are 10 reasons why Beach Now continues to lead the way in luxury beach experiences across Los Angeles:

1. Southern California’s First Official Ultimate Beach Concierge Service on The Sand! 

Since 2015, Beach Now has pioneered the full-service luxury beach concierge experience in Southern California—introducing the first true resort-style service on the sand. What began along the shores of Venice has naturally evolved into a more refined, turnkey approach, where every detail is managed with quiet precision behind the scenes. Until your day arrives, all the moving parts are seamlessly prepared, then effortlessly adjusted upon your arrival to create a flawless experience.

Rooted in European-inspired coastal hospitality, Beach Now offers a setting that feels both elevated and effortless—luxurious, yet always laid-back in the spirit of Southern California. 

Guests return to Beach Now not only for its refined setups, but for the trust and professionalism that ensure every moment feels seamless, thoughtful, and entirely their own.

In early 2025, Beach Now entered a new era under the leadership of mother-daughter team Liz Khabazashvili (CEO) and Masho Khabazashvili (COO). Guided by a shared passion and dedication to refinement and warmth, they have already brought new energy and vision to the brand—showcasing Beach Now at the Beach Life Festival in Hermosa Beach, leading celebrity and influencer collaborations, and joining the Beverly Hills Chamber of Commerce to expand the company’s presence through activations and partnerships across the region.

Each step forward reflects Beach Now’s commitment to hospitality at its highest standard: elevated, effortless, and authentically Southern California. With nearly a decade of experience and a renewed vision for the future, Beach Now continues to redefine what it means to deliver a true resort-style experience—on the sand.

2. Proudly founded in Venice Beach, Beach Now So Cal redefines Southern California’s leading beach experiences for the future. 

Rooted in one of Los Angeles’ most iconic coastal neighborhoods, Beach Now reflects the essence of Venice—effortlessly laid-back, distinctly creative, and deeply connected to the community. Every curated setup carries this local spirit, while elevated hospitality redefines the beach concierge experience, complete with refined comforts designed for ease and indulgence.

Under new ownership with a foundation in world-class hospitality, Beach Now introduces a sophisticated new look and feel. Each event evokes the atmosphere of a private resort on the sand, offering guests an authentic yet elevated SoCal beach experience unlike any other.

3. Dedicated On-Site Ultimate Beach Concierge Team

What truly sets Beach Now apart is its full-service Beach Concierge approach. 

Beach Now’s professional Concierge team remains on-site for the entirety of your beach experience, anticipating needs and ensuring every detail is perfectly managed. While your designated Beach Concierge is always present, they remain discreetly out of sight—professional, attentive, and available the moment you need them. From adjusting an umbrella to refreshing your setup with added comforts, their presence transforms the experience into something seamless, indulgent, and entirely effortless. This is the ultimate expression of a resort-style Beach Concierge—dedicated, refined, and focused solely on elevating your time on the sand through thoughtful anticipation.

4. Premium Comfort Options

A Redefined Coastal Experience

Beach Now goes far beyond a typical beach setup—it’s a turnkey operation rooted in the art of hospitality that begins the moment you book. Every detail is curated to deliver casual luxury in its most elevated form: resort-style comfort, boutique sophistication, and white-glove service brought right to the sand. Guests sink into premium, handcrafted oak loungers and enjoy custom shade with an atmosphere that feels effortless yet indulgent. With a dedicated Beach Concierge team on hand, every moment is given the same precision and care you’d expect from a world-class resort, reimagined on the coasts of Southern California.

5. Reserved, Secluded Spaces

Privacy and exclusivity matter when you’re looking to book a Beach Now Experience. That is why the dedicated off-sand team makes it a priority to reserve and seclude locations for your comfort.

Each beach setup is thoughtfully curated into packages found on the website at beachnow.me to give you the space to unwind in comfort and style, away from the busy beach crowds.

Guests also have the option of custom locations, allowing Beach Now to tailor setups to personal preferences and create a truly one-of-a-kind beach day experience. Their carefully scouted locations factor in every detail and beach convenience for an overall ambiance, ensuring your best day ever on your beach day.

6. All-Inclusive Beach Amenities

Your arrival is set, from chic setups to fully iced coolers, complimentary SPF, beach bubbles, and food orders that will be hand-delivered to you, Beach Now anticipates every detail before you even step foot on the sand. Your day is fully anticipated and prepared—no hauling, no hassle, no stress. Your on and off Beach Concierge team has you covered. Simply arrive at your desired time, fall into comfort, and begin enjoying your elevated beach experience from the very first moment. 

With Beach Now’s Turnkey concept, it’s really that simple. BOOK – ARRIVE – ENJOY!

7. Built-In Fun for All Ages

Beach days are meant to be playful, and Beach Now adds that extra flair with curated games designed for every generation. Depending on your chosen experience package, you’ll find everything from paddleball and cards to full-size yard games like adult cornhole, giant Jenga, and oversized Connect Four. Whether it’s kids staying busy in the sand or adults getting competitive over a sunset match, these activities elevate your beach day into an unforgettable experience—all set up and ready, without any effort on your part.

8. An Experienced & Passionate Team

Behind every Beach Now setup is a team rooted in hospitality, with backgrounds spanning luxury hotels, interior design, and event planning. Their expertise ensures that every element of your day is thoughtfully executed—from the precise placement of loungers to the seamless flow of your beach experience. Whether it’s coordinating custom décor or tailoring details to your vision, the Beach Now team brings both passion and precision, transforming an ordinary beach outing into a flawlessly curated occasion.

9. Support for Local Businesses

At Beach Now, we take pride in supporting our local community by partnering with trusted neighborhood vendors for all catering needs. From fresh, seasonal ingredients to handcrafted specialties, we source directly from nearby restaurants, bakeries, and artisans who share our commitment to quality. This approach not only ensures an authentic taste of the South Bay and surrounding areas but also allows us to deliver a personalized experience while keeping our footprint local and sustainable. 

10. Custom Events for Every Occasion

Every celebration deserves a setting as unique as the moment itself. Beach Now specializes in curating personalized experiences—whether it’s a romantic proposal, a milestone birthday, a family reunion, or a corporate gathering. Each event is designed to reflect your vision, supported by an off-sand planning team that handles every detail behind the scenes. The result is a stress-free, seamless experience that feels elevated, effortless, and unforgettable.

Luxury Foot Steps on the Sand, Ease, and Unforgettable Memories

Beach Now is not just another beach setup—it’s a reimagined standard of service. While others may keep things casual, they bring a polished, resort-style approach rooted in genuine hospitality. Their team blends professional expertise in luxury hotels, event planning, and design with the kind of white-glove precision that elevates every detail. 

With their signature Beach Concierges on the sand and a behind-the-scenes team off the sand, they ensure every element is thoughtfully managed, with discretion and care, so you don’t have to. They offer white-glove service and hospitality in flip-flops.

They do the heavy lifting so you don’t have to. Whether it’s a simple beach day, a milestone celebration, or a bespoke event, they deliver the kind of service that can’t be replicated. 

At Beach Now, you’re not just booking chairs and umbrellas—you’re experiencing the Southern California coast through the lens of hospitality at its finest. When the day ends, you leave with more than memories; you leave with a piece of California’s coastal spirit, carried in comfort, ease, and style.  

All you do is Book- Arrive- and Enjoy!

Where You’ll Find Them

Beach Now serves several of LA’s most stunning beaches, including:

• Hermosa Beach
• Manhattan Beach
• Marina del Rey
• Venice Beach
• Santa Monica
• Ginger Rogers Beach
• Will Rogers State Beach

Let Beach Now Plan Your Perfect Beach Day

Reserve your day, arrive with ease, and let us take care of the rest. From setup and shaded loungers to your concierge hospitality, cleanup, and packing, every detail is taken care of with white-glove precision. It’s luxury on the sand without the stress, so all you’re left with are the memories.

Visit beachnow.me to explore our curated packages or create a custom experience made just for you.

See you on the sand!