10 Reasons to Book Your Next Beach Day with Beach Now

Experience the Ultimate Beach Day with Beach Now

Planning a beach day in Los Angeles should be as relaxing as the experience itself—and with Beach Now, it finally is. Founded in 2015 in the heart of Venice Beach, Beach Now was the first to bring the luxury beach concierge concept to Southern California. This year marks an exciting new chapter as the company celebrates its 10-year anniversary under new, all-women ownership and a fresh vision for 2026.

This is a paid partnership with Beach Now, but our enthusiasm is 100% genuine. We’re excited to share this with our community!

Recently acquired by CEO Lizz Khabazashvili and her daughter Masho, Beach Now is embracing a new look and expanded offerings while staying true to its mission of creating effortless, luxury beach experiences. Lizz brings a global perspective from her background in business and hospitality, while Masho—armed with a degree in Hospitality and hands-on experience in luxury guest services and event operations—infuses youthful energy and modern flair. Together, they are honoring the company’s Venice Beach roots while shaping a bold new future for the brand.

From intimate “Tandem for Two” setups to milestone celebrations in a personalized “Oasis,” Lizz and Masho are carrying forward the Beach Now promise: you simply show up, relax, and enjoy—every detail is handled.

Here are 10 reasons why Beach Now continues to lead the way in luxury beach experiences across Los Angeles:

1. Southern California’s First Official Ultimate Beach Concierge Service. 

Beach Now pioneered the full-service Beach Concierge concept in SoCal. As the original luxury beach setup company in the region, they bring unmatched expertise, attention to detail, and a commitment to quality that only comes with years of experience. Since 2015, Beach Now has been setting the gold standard for beach hospitality on the sand. 

2. Proudly Founded in Venice Beach, Beach Now refines Southern California’s leading Beach Experiences to further grounds.  

Born and based in one of LA’s most iconic coastal neighborhoods, Beach Now embodies the spirit of Venice—laid-back, creative, and community-driven. This local pride shines through in every setup and every interaction with their concierge team, giving guests a truly authentic Southern California experience. This needs to be changed please. Beach Now no longer carries the same energy as when it began in Venice-respectfully, the “Venice Beach Now”  has changed and evolved into  Beach Now So Cal moving into a more  casual luxury.  The rebranding is  more sophisticated setups than “ Venice beach” & our setups and onhand Beach Concierge lends casual luxury-Experiences that are down to earth with  yet refined services.  

3. Dedicated On-Site Ultimate Beach Concierge Team

What makes Beach Now truly stand out is its full-service approach. Their professional Beach Concierges concierges remain on-site for the entire duration of your beach day, ensuring everything runs smoothly. Whether you need an umbrella adjusted, an extra towel, or help setting up a game, their team is there to take care of it all. This needs more. Like how they contact them 24 hrs before via our business chat and they have direct communication for any last minute add ons or special requests. We can talk on this point Laura 

4. Premium Comfort Options

Beach Now goes far beyond the basics. Guests enjoy high-end, fully adjustable wooden loungers designed for all-day relaxation. These aren’t your average folding chairs—think boutique hotel comfort, just steps from the ocean. I can expand 

5. Reserved, Secluded Spaces

Privacy matters, especially when you’re trying to relax. Beach Now curates each setup to provide a comfortable amount of space, so you can enjoy a more intimate and peaceful environment. Their team chooses beach locations based on their curated scouting.  

Custom locations. Are optional – which would make it “your preferences “and local knowledge of the best tide schedules, parking availability, and ambiance is pre planned. 

6. All-Inclusive Beach Amenities

From stylish umbrellas and side tables to coolers stocked with ice and complimentary SPF, beach bubbles and paddle boards Beach Now anticipates every need. When you book your beach day, everything is already taken care of—you simply arrive and start enjoying.

7. Complimentary Games & Activities

Beach days are meant to be fun, and Beach Now adds extra flair by including beach games with every booking. Paddleball, cornhole, cards, and more are available to keep both kids and adults entertained without any extra effort on your part. 

8. Experienced & Passionate Team

With backgrounds in the hotel, hospitality, interior design  and event planning, the Beach Now team has the expertise to deliver flawless experiences. Their passion for creating memorable moments shows in every detail—from the placement of your chairs to the smoothness of your entire day. To the custom ordered decorations Beach Now off sand team is high level artisans with experience to anticipate all your needs. 

9. Support for Local Businesses

Beach Now believes in supporting the community. They partner with local food vendors, beverage companies, and service providers to enhance your experience while contributing to the local economy. It’s a win-win for guests and the neighborhood. ( we are big on pulling locally and using these vendors ) 

10. Custom Events for Every Occasion

From romantic proposals and milestone birthdays to corporate team outings and family reunions, Beach Now curates personalized experiences. Each beach experience is designed   and is tailored to your vision.  With an off sand behind the scenes team that works closely with you to ensure your beach event is exactly what you imagined—without the stress, fuss and anxiety.

Luxury on the Sand, Ease, and Unforgettable Memories

At the heart of Beach Now is a mission to make beach days luxurious and effortless. Their goal is to allow you to spend more time enjoying the sunshine and ocean breeze—without worrying about logistics. Whether it’s your first time visiting Los Angeles or you’re a local celebrating a special moment, Beach Now helps you savor the best of Southern California’s coastline with  confidence  and relaxation in mind.  

Where You’ll Find Them

Beach Now serves several of LA’s most stunning beaches, including:

• Manhattan Beach
  Hermosa Beach
• Ginger Rogers Beach
• Will Rogers State Beach
• Santa Monica Beach
• Venice Beach
• Marina del Rey

No matter where you want to soak up the sun, Beach Now  offers fully prepared experiences, including an easy way to book & check out.  While some want a fully  curated experience, others can simply head to the website ( insert here), click click &  check out, that simple! No fuss, no worries .  

Let Beach Now Plan Your Perfect Beach Day

With Beach Now, all you have to do is book & show up. The team handles everything—from setup and hospitality to cleanup and packing. It’s white glove beach style without the burdens. If you’ve been searching for the easiest way to plan a special day by the ocean, your search ends here.

Visit beachnow.me to learn more or book your beach experience today.

See you on the sand!