Tucked along Catalina Avenue in Riviera Village, Locale90 Neapolitan Pizza Market brings an authentic slice of Italy to the South Bay. Since opening in July 2014, this beloved pizzeria has offered more than just great food—it’s served up a sense of family, tradition, and community with every hand-crafted pie.

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Locale90 Neapolitan Pizza Market

For co-owners John and Jen, Locale90 was born from a shared dream and a leap of faith. After John was unexpectedly laid off from his media sales job, he came home with an idea that would change their lives: “It’s time to open a restaurant.” With roots in Italian hospitality and a family recipe passed down from John’s Neapolitan grandmother, the couple spent two years finding the perfect location, securing investors, and building their vision from the ground up.

Their mission? To create a space that captures the spirit of a small Italian pizzeria—cozy, welcoming, and uncompromising in quality. Every pizza is made with thoughtfully sourced ingredients like “00” flour, San Marzano tomatoes, and imported olive oil, then baked to perfection in an open-flame oven that reaches over 900 degrees.

Beyond the food, it’s the people that make Locale90 special. From the early days when lines stretched down the block, to adapting during the pandemic with take-and-bake kits that brought families together, the journey has been filled with proud milestones and strong community ties.

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Now, the Locale90 team is expanding its reach with the launch of Bar-izza—a premium, par-baked frozen pizza line designed for entertainment venues and hospitality businesses across the South Bay and greater Los Angeles. Bar-izza brings the same quality and flavor of their traditional Neapolitan pizza to locations like Dignity Health Sports Park, with more spots—including the South Coast Botanic Garden and St. Rocke—on the horizon. Each pizza is made fresh daily using house-made dough, then vacuum-sealed to lock in flavor and ease of use. With a fast cook time, minimal labor, and no full kitchen required, Bar-izza offers businesses a turnkey solution for delicious food service—and yes, it comes with the oven.

The couple credits their longevity to loyal customers, dedicated staff, and a deep love for the South Bay. “We hope guests feel like they’re sitting in a little corner pizzeria in Italy,” says Jen. “And that they leave with full bellies and warm hearts.”

Giving back has always been central to their story. Locale90 has supported a wide range of local efforts—from school gardens and Blue Zones projects to education foundations and nonprofit events for Walk With Sally and Richstone Family Center. Their philosophy is simple: support the community that supports you.

John and Jen, who have raised their three children in Manhattan Beach and Palos Verdes, are proud to live, work, and serve in the place they call home. “We are so grateful to our regulars, our staff, and our neighbors,” Jen shares. “We can’t wait to keep sharing our table—and now, our pizzas—with the South Bay for many years to come.”

Visit Locale90:
1718 S. Catalina Ave.
Redondo Beach, CA 90277
locale90.com

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